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Dia de los Muertos Celebrations begin!

Día de los Muertos, or the Day of the Dead, is a vibrant and deeply meaningful Mexican holiday celebrated primarily on November 1st and 2nd. Rather than a somber occasion, it is a joyful celebration that honors and remembers deceased loved ones, reflecting a belief in the spiritual connection between the living and the dead.The tradition dates back thousands of years to Mesoamerican cultures, particularly the Aztecs and other Nahua peoples. These civilizations viewed death not as an end, but as a continuation of life and a part of nature's cyclical process. They held rituals to honor their ancestors and the Lady of the Dead, Mictecacíhuatl.When Spanish colonizers arrived in the 16th century, they sought to align these indigenous rituals with the Catholic calendar. The celebrations were merged with the Catholic observances of All Saints' Day (November 1st) and All Souls' Day (November 2nd), which is why the holiday is celebrated on these dates today. November 1st is often dedicated to deceased children (Día de los Angelitos), and November 2nd honors deceased adults.


Elements of a Day of the Dead Altar

 Día de los Muertos is fundamentally a time of reunion and celebration where families believe the souls of their loved ones return for a brief visit.

  • Honoring the Dead: The core purpose is to show love and respect for the departed and to remember their lives in a joyful way. It is a time to make peace with the concept of death.
  • The Ofrenda (Altar): Families construct elaborate altars, known as ofrendas, in their homes or at gravesites to welcome the returning spirits. These altars are adorned with:
    • Photos of the departed.
    • Cempasúchil (Marigold) flowers, whose color and scent are believed to guide the souls home.
    • Favorite foods and drinks of the deceased (to nourish them after their long journey).
    • Candles (representing fire, to light the way).
    • Water (to quench their thirst).
    • Sugar Skulls (Calaveras de Azúcar) and Pan de Muerto (Bread of the Dead).
    • Papel Picado (decorative paper flags, representing the wind).
  • Symbolism: Central imagery, such as the calaveras (skulls/skeletons) and especially the elegant figure of La Catrina, serves as a cheerful reminder that death is a natural part of life, and in the end, we are all the same.

The overall meaning is a spirited, colorful, and family-centered acknowledgment that those who have passed are still considered vital members of the community and are kept alive through memory.

Bad Bunny to Headline the Halftime Show

The news is out, and Bad Bunny will be taking the stage at the 2026 Super Bowl halftime show, and we couldn’t be more excited!  As one of the world’s biggest artists, he’s broken barriers, represented Latino culture with pride, and brought global attention to reggaetón and Latin music like never before.

Of course, big news always brings big reactions. While some have shown unnecessary backlash, the truth is this: the halftime show has always been about showcasing the best talent, creativity, and diversity music has to offer. And few artists today embody that better than Bad Bunny.

Instead of focusing on criticism, let’s celebrate what this moment means: representation, history, and one unforgettable show. 


Celebrating Rosie Perez: 2025 Hispanic Heritage Award Honoree

A heartfelt congratulations to Rosie Perez for receiving the 2025 Hispanic Heritage Award for Leadership! This prestigious honor recognizes her extraordinary contributions as an actress, choreographer, and advocate. From her breakout role in Do the Right Thing to her Emmy-nominated performances in In Living Color and The Flight Attendant, Rosie has captivated audiences with her talent and authenticity. 

Beyond her artistic achievements, Rosie has been a steadfast advocate for the Latinx community. She served on President Obama's Presidential Advisory Council on HIV/AIDS and produced a Spanish-language PSA campaign addressing the AIDS crisis. Her activism continues to inspire and empower. 

Rosie's journey from Brooklyn to the Warner Theatre in Washington, D.C., where she was honored on September 4, 2025, is a testament to her resilience and dedication to her craft and community. 

Her story reminds us that true leadership is rooted in courage, community, and legacy. Rosie Perez is a shining example of how one individual's impact can resonate across generations. 


Celebrating Luis von Ahn this Hispanic Heritage Month!

From inventing CAPTCHA and reCAPTCHA to co-founding Duolingo, Luis has transformed technology and education, making learning accessible to millions worldwide. 

A proud Guatemalan-American, his work and philanthropy inspire us all, showing the incredible impact of Hispanic innovators in science, tech, and education. 



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